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代理商:大苹果 DIGITAL INFLUENCE ON CONSUMER HABITS: MARKETING CHALLENGES AND OPPORTUNITIES

页数: 208 到书日期: 1900-1-1 上传日期: 2024-5-11

中文概要:


英文简介: Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.

For any business it has become imperative to understand the various factors which influence the customers to purchase through digital modes, and the authors undertake a thorough analysis of these factors in Digital Influence on Consumer Habits. The chapters look at Artificial Intelligence, trend setting and the impact of social media, the effect of the COVID-19 pandemic on various sectors, and much more.

Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 PROFESSIONAL PERSPECTIVES ON BANKING AND FINANCE

页数: 292 到书日期: 1900-1-1 上传日期: 2024-5-11

中文概要:


英文简介: Professional Perspectives on Banking and Finance is a collection of cutting-edge articles written by practitioners for practitioners. Addressing core topics such as risk management, corporate governance, and strategy, but with the emphasis on recent developments and their impact on the industry. These gathered chapters reflect a diverse global outlook, addressing issues of importance and relevance for all bankers.

With 100% emphasis on accessible, clear, and applicable advice Professional Perspectives on Banking and Finance provides suggestions to instil best practice in any commercial bank.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 WOMEN’S WORK IN PUBLIC RELATIONS

页数: 288 到书日期: 1900-1-1 上传日期: 2024-5-11

中文概要:


英文简介: The experience of women’s everyday lives in public relations roles across the world is under-recorded and under-explored. While the body of knowledge which explores public relations and corporate communications is growing, research that seeks to understand the working lives of women in promotional cultures is still limited. This collection prioritises women’s experiences and histories to understand more about public relations practices and the daily lives of women who carry out this work.

Demonstrating the breadth and range of feminist writing on women’s work, chapters step away from management-based accounts of public relations towards a space where marginalised voices and the lived experiences of women at all stages in their career are foregrounded. Discussing working lives in Brazil, Spain, Bosnia, Turkey, the UK and beyond, authors consider in rich detail female roles, experiences and paradoxes.

Reconceptualising human experience through a holistic feminist approach, Women’s Work in Public Relations takes us behind the scenes to connect with women navigating the problems and contradictions of everyday working life.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 ADVANCES IN PACIFIC BASIN BUSINESS, ECONOMICS AND FINANCE: 12

页数: 376 到书日期: 1900-1-1 上传日期: 2024-5-9

中文概要:


英文简介: Advances in Pacific Basin Business, Economics and Finance (APBBEF) is a series designed to focus on interdisciplinary research in finance, economics, and management among Pacific Rim countries. All articles published are peer-reviewed and recommended by one editorial board member. Topics of interest include, but are not limited to, the following:

1. Policy and management on financial markets and financial institutions;
2. Options, futures, and other derivatives markets;
3. Corporate finance and investment decisions;
4. Insurance and risk management;
5. Accounting, auditing, and taxation;
6. Artificial intelligence and new technology in finance;
7. ESG and sustainability;
8. Income, employment, and education;
9. Monetary and foreign exchange policy;
10. Other economic policies among the Pacific Rim countries.

APBBEF is indexed in ABI/INFORM, EconLit, EBSCO, ProQuest, ResearchGate, and Google Scholar. Manuscript submission: Please use an email attachment in Microsoft Word format or PDF to Dr. Min-Teh Yu (mtyu@nycu.edu.tw) or Dr. Cheng-Few Lee (cflee@business.rutgers.edu).

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 CENTRAL BANKING 4.0: CREATING A DIGITAL FINANCIAL LANDSCAPE

封面暂缺

页数: 305 到书日期: 1900-1-1 上传日期: 2024-5-9

中文概要:


英文简介: Central Banking 4.0 comprehensively explores the current digital dynamic era, providing insights into emerging issues, initiatives, and debates that will define the evolving financial landscape.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 CLASS AND INEQUALITY IN THE UNITED STATES: EMERALD STUDIES IN CLASS AND INEQUALITY

封面暂缺

页数: 220 到书日期: 1900-1-1 上传日期: 2024-5-9

中文概要:


英文简介: At a time of growing wealth and income inequality in America during recentdecades, fueled further by the COVID-19 pandemic, addressing the nature,sources, and dynamics of social classes and inequality, Berberoglu highlightsthe urgency of the study of class and inequality in American society today.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 COMPLIANCE AND FINANCIAL CRIME RISK IN BANKS: A PRACTITIONERS GUIDE

页数: 176 到书日期: 1900-1-1 上传日期: 2024-5-9

中文概要:


英文简介: US and global banking regulators have enforced compliance laws to minimise money laundering, terrorist funding, human trafficking, fraudulent banking activities, and bad mortgage loans that expose banks to significant risks and losses. However, many banks have complained of over-regulation. ‘Compliance and Financial Crime Risk in Banks: A Practitioners Guide’ investigates anti-money laundering standards, counter-terrorist financing measures that cover the Bank Secrecy Act laws, and control activities designed to mitigate breaches, such as ‘prevent, detect, and monitor’.

A focus group of ten senior banking finance experts was convened to build consensus on compliance practices that senior bank managers can implement to be effective in reducing losses in banks/bank holding companies. The result is the following consensus:

a) Maintenance of effective and independent compliance, consistent with the organisational objectives

b) Clear definition of data sources for compliance analytics

c) Compliance monitoring

d) Reporting activities to upper management

e) Top leadership must champion their code of ethics

f) Understanding the regulatory compliance activities that are effective

Author Sophia Beckett Velez offers an original contribution to the field of banking that Undergraduates, Master’s, Ph.D. students, academics, and researchers can use to gain a deeper understanding of compliance, and AML risks in banks, and the use of effective management practices.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 COMPUTING CULTURE: PERSONAL MEDIA IN LIQUID LIFEWORLDS

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页数: 238 到书日期: 1900-1-1 上传日期: 2024-5-9

中文概要:


英文简介: Computing Culture is guided by two research questions: to what degree isthe hybridization of genres domain specific or extending across differentsectors? Do respondents perceive personal media use as a source of eitherempowerment or disempowerment in everyday life?

Integrating the perspectives raised in the preceding chapters by shifting thefocus to the impact of hybridization of genres, the chapters here interlacethe domains of individual agency and empowerment to explore the growingimpact of the computing culture.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 DIGITAL PARENTING BURDENS IN CHINA: ONLINE HOMEWORK, PARENT CHATS AND PUNCH-IN CULTURE

页数: 108 到书日期: 1900-1-1 上传日期: 2024-5-9

中文概要:


英文简介: As a world leader in technology, China’s adoption of trend-setting innovations has led to the encroachment of digital technologies into the home. Digital Parenting Burdens in China is the first English language book to explore the impact of digitalisation on family life in China, including the phenomenon of ‘punch-in culture’ and its implications for family wellbeing. In an era of heightened digital connectivity via parent-teacher and parent-parent chatgroups and homework apps, how are Chinese parents coping with the challenges of parental accountability, peer pressure and performative parenting?

Delving into 90 interviews from both before and during the Covid-19 pandemic, authors Sun Sun Lim and Yang Wang provide rich vignettes of family life in urban Chinese households in Beijing and Hangzhou to demonstrate how parents appropriate technology as they raise their children, steer them towards the social aspirations of academic achievement, and navigate the rocky terrains of children’s home-based learning during the pandemic lockdowns. Empirically grounded and theoretically informed, these vivid accounts serve as valuable insights into understanding how family life around is shifting in the face of digitalisation not only in China, but globally.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
代理商:大苹果 FINANCIAL INCLUSION ACROSS ASIA: BRINGING OPPORTUNITIES FOR BUSINESSES

页数: 188 到书日期: 1900-1-1 上传日期: 2024-5-9

中文概要:


英文简介: The term financial inclusion describes an individual’s ability to obtain effective and inexpensive financial products and services that match their demands, whilst extending to include businesses access to finances to enable planning for long-term goals or unpredictable emergencies. This allows micro, small, and medium-sized businesses to access financial products on a sustainable basis for a reasonable price. Financial Inclusion Across Asia provides thought-provoking studies centred around Asia and the United Nations Sustainable Development Goals (SDGs).

Some of the many topics discussed in this collection include financial inclusion in under-served markets, financial inclusion products and services, financial inclusion for sustainable and responsible business, micro, small, and medium-sized business practices. The chapter authors consider Artificial Intelligence, Block Chain and Robotics in financial inclusion for businesses, and financial inclusion in the Industrial Revolution (IR) 4.0.

This collection of studies is useful for social scientists, students, academicians, academic institutions, policymakers, and other related stakeholders. It is also appropriate for practitioners or financial sector stakeholders to discover potential business opportunities of financial inclusion products and services, allowing them to strategically incorporate the SDGs.

  版权销售情况:  简体中文: 简体版权未售    繁体中文: 繁体版权未售 
 
 
 
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