Chinese Summary/中文概要： 在這個新的、競爭激烈的數位經濟時代，為何有些企業能成功站上趨勢，在成為市場領導者？！哪些又會被洪流擠下？！ 在這個新的、競爭激烈的數位經濟時代，為何有些公司能夠站上趨勢，在成為市場領導者如Amazon與Google，而為何有些原本很成功的公司會被洪流擠下如柯達（Kodak）；Apple為何能從失敗中再次成功，且成績斐然，而Nokia如何從面臨破產的窘況躍身為世界領導品牌；eBay又如何稱霸市場。本書囊括所有在新興網路市場上各領域（如無線通訊BSkyB、 Nokia；拍賣龍頭eBay…）成功的例子，精彩解析少數成功者的決策關鍵，以及失敗者的致命錯誤。(VC)

Awards/获奖情况： 版權已售：Poland; Spain

Praise for Winners and Losers:
‘Kieran Levis... tell[s] the compelling stories of the digital revolution’s creators and casualties... All the new era’s disruptive heroes can be found here: Google, Microsoft, Nokia, BSkyB, AOL... Levis points to some valuable lessons from the era.’---David Rowan, Observer

‘Compelling... Breakneck histories of the likes of Amazon, eBay and Google.’---Independent

‘Levis sets out to describe how a handful of businesses in the last 30 years were born and rose to enormous heights – and how others fell from them... Levis provides a readable digest and debunks an urban myth or two.’---Management Today

‘As we sit fascinated by the wholesale collapse of one market after another across the world... Levis shows us how to accurately read this future history"---《創造性破壞》（遠流）作者理查‧佛斯特（Richard Foster）Richard Foster, author of Creative Destruction