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English Summary/英文概要： Following the success of Building Design Strategy, DMI’s latest book Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational creativity. Packed with insights from the most respected names in the industry, including Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, and Stefano Marzano, this collection includes essays on: - managing staff properly to ensure productivity - improving employees’ creative abilities to further innovation - taking risks that will expand and improve your business - designing teams that will promote efficiency - integrating designs and corporate philosophy into the management process - how to brand your company and make it recognizable and relatable
Corporate Creativity combines case studies and innovative advice that will both inspire and instruct to create a complete guide for cultivating the creative process. This book is absolutely essential for business managers, leaders, and business students!
Chinese Summary/中文概要： 在《建筑设计战略》的成功之后，DMI的最新发行的书籍公司创新为希望在自己公司提升创新力的管理人提供了终极指导。这本集子收录了很多发人深省的文章，从《设计管理评论》，《设计管理杂志》而来，从个人，群体，组织等方面来阐述。本书提供了许多业界知名人士，像Jeffrey Mauzy, Robert Rasmussen, Leonard Glick, Gerald Nadler, 和 Stefano Marzano等的见解之外，还包括：
-怎样适当管理员工以求得创造性
-怎样提高员工的创造能力来进一步创新
-冒什么样的风险来壮大公司
-怎样设计团队的效率
-怎样把设计和公司理念与管理程序相结合
-怎样提高你公司的知名度
公司创新将个案与创新建议相结合，激发和指导出一个完美的方向，培养创新的程序。这本书绝对是企业家，领导者和商业学生的必读之物。(ZSW)
Awards/获奖情况： Praise for Corporate Creativity
“An insightful book that addresses a critical need of every business today: leveraging creativity. This is an outstanding collection of thinking about not only the importance of right-brain thinking, but how to develop, nurture, and manage models for sustained innovation.”---Daniel H. Pink, author of A Whole New Mind
“Dipping into DMI’s rich archives of material from business and design thought leaders, Lockwood and Walton share insights and advice on creativity in organizations. Each of the nineteen individual pieces describes an essential ingredient in the mix, and together they create the recipe for a culture of innovation.”---Tom Kelley, General Manager, IDEO, and author of The Ten Faces of Innovation and The Art of Innovation
“Although design is still about a magic spark of creativity (Create), it can no longer be a “one-man show” (Collaborate), and it must be embedded into the corporate culture as a way to foster sustainable innovation of products and processes (Innovate). This book is a comprehensive collection of complementary perspectives on these topics. Brilliant. Definitely a must read!”---Mauro Porcini, Head of Global Product Design, C&O, 3M Company “这本书十分有见地，提及了今日商业所必须的条件：利用创造力。这本书不仅仅告诉了右脑思维的重要性，还告诉了读者怎样发展，培养，建立可持续创新的模式。”---Daniel H.Pink （《一个全新的大脑》作者） “饱览了DMI来自在商业和设计上有思想的领导者的文献，Lockwood 和 Walton和我们分享了在企业创新上的见解和建议。每一个19岁的个体都提供了一个成分，这些成分组合起来就可以形成创造力。”---Tom Kelley（IDEO公司总经理，《创造力的10张脸》和《创造力的艺术》作者）
“虽然设计是创新的火花，但是这不将在是“一个人的表演”，这必须融入到企业文化中，从而变成一种刺激产品和过程持续创新的方法。这本书在这些问题上有十分全面的观点。很赞。绝对是必读之物。”---Mauro Porcini（全球产品设计，C&O,3M公司的老总）
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