English Summary/英文概要： http://ssmmbook.com/
Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.
Social media has quickly moved from the periphery of marketing into the core, but this is a new and quickly-evolving field and there are few established formulas for success.
Building on the lessons set out in Gillin’s acclaimed and oft reviewed The New Influencers: A Marketer’s Guide to the New Social Media, this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Chinese Summary/中文概要： 本書是專為企業主及從事網路線上行銷相關工作者所設計的實用手冊。妥善運用社交媒介於行銷領域已從初期試探性的實驗轉變成決定性的成敗關鍵，就連美國前聯準會主席葛林斯潘在Newsweek所發表的文章中都曾提到：「網路將使全球市場更安全及活絡，不過前提必須是在公開的形式下運作。」(VL)
Awards/获奖情况： Alan Greenspan（美國前聯准會主席—葛林斯潘）believed the internet would make the world markets safer and richer, with no murky secrets! - >From the article of Newsweek on October 27, 2008 Issue: http://www.newsweek.com/id/164588
“Many of social media’s self-proclaimed experts want you to think that you need an arsenal of highly developed skills developed over many years to market effectively via online communities. Paul Gillin debunks the elite by eliminating the jargon and mystique of new media. Through the wonderful stories and practical ideas in The Secrets of Social Media Marketing, he makes it easy for you to succeed with your own social Media Marketing initiatives. Jump in. Your buyers are online and waiting for you!”---David Meerman Scott, Bestselling author of The New Rules of Marketing and PR
“I thought I knew a lot about how to use social media and social networking for marketing. No I didn’t. Paul Gillin is the one who really does. This is not only the most informative, useful and important guide to the practical use of social media and social networks for marketing, it will be the benchmark for other books like it for a long time. This book isn’t just best practices – it is THE practical guide to how marketers can do what they need to engage 21st century customers. There are none better than this brilliant book.”---Paul Greenberg, Author “CRM at the Speed of Light, 4th Edition”
“Rich with real-world examples and practical tips, this latest book from new media expert Paul Gillin offers a much-needed guide for marketers who are ready to engage in this new and ever-evolving world of social media. From covering the basics, to addressing how to sell a social media program in your organization to effective program management and a look at what’s coming in the future, this book will be a valuable resource for marketers at all stages of social media adoption.”---Jen McClure, Executive Director, Society for New Communications Research
“In The New Influencers, Paul Gillin showed us how ordinary people are using social media to establish a level of influence that was previously reserved for the mainstream media, captains of industry and elected officials. In this book, he shows us how organizations can capitalize on the social media revolution. Whether you’re a digital immigrant or a digital native, you can’t afford not to read this book.”---Eric Schwartzman, Founder, iPressroom and “On the Record…Online” Podcast