English Summary/英文概要： Two months before David Silverman’s 32nd birthday, he visited the Charles Schwab branch in the basement of the World Trade Center to wire his father’s life savings towards the purchase of the Clarinda Typesetting company in Clarinda, Iowa. Typo tells the true story of the Clarinda company’s last rise and fall — and with it one entrepreneur’s story of what it means to take on, run, and ultimately lose an entire life’s work. This book is an American dream run aground, told with humor despite moments of tragedy. The story reveals the impact of losing part of an entire industry and answers questions about how that impacts American business. The reader sees in Clarinda’s fate the potential peril faced by every company, and the lessons learned are applicable to anyone who wants to run his or her own business, succeed in a large corporation, and not be stranded by the reality of shifting markets, outsourcing, and, ultimately, capitalism itself.
"Typo, a memoir about buying a typesetting company, is amusing, appalling, infuriating and wonderfully written." -- The Wall Street Journal
"His beautifully written memoir avoids no details about the realities of managing people... [and] brings the `global’ issue of globalization to an all-too-human level." -- Tom Ehrenfeld former editor at Harvard Business Review and Inc. Magazine
"It is absolutely brilliant. Everyone in the publishing business should read it and most people in any sort of business should too." -- Richard Charkin, CEO Macmillan UK
"This is what we would try to teach our MBA students-but we lack Mr. Silverman’s sense of humor and timing." -- Professor Robert Bloomfield, Cornell University Johnson School of Management’s Director of Graduate Studies
"What really makes this book is the often entertaining picture it paints of the tribulations of trying to run a business. ... It is no wonder that at least one business school is making it mandatory reading for anyone considering starting their own business." --The Independent